Range Rover launches first fully electric model

The Range Rover Electric is the first fully electric model to be built in Solihull, marking a major shift in JLR's electrification programme.

Parent company JLR said it had up-skilled 10,500 workers as it pushes ahead with modernisation despite recent financial pressures and planned job cuts.

The launch comes after the turbulence continued into 2026, with profits dropping to £66m in the first quarter after a fire at a key Norwegian supplier.

The company said the launch was being supported by new battery and electric drive unit production lines, as well as training about 9,000 employees in Solihull for electrification and a further 1,500 across the West Midlands region.

The business is also undergoing restructuring, confirming that fewer than 300 roles will go less than a year after a cyber attack halted production for more than a month.

At the time of the results, the firm said new product launches would leave 'JLR in good shape whilst acknowledging the continuing geopolitical, inflationary and regulatory challenges the industry faces. '

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