,one of the most powerful global brands in sport, lifestyle, entertainment and much more.

Sir David Beckham has netted a £38. 5m payout from his sports, fashion, and media business after the 2026 Men's Football World Cup helped it bring in record profits.

The former England star's DRJB Holdings, which includes the Beckham brand, reported an almost £50m profit in 2025, a 46% jump compared to a year earlier. Sales rose from £72. 2m to £84m.

The rise was driven by a slew of advertising partnerships struck in the runup to the tournament, including with Bank of America, McDonald's, Verizon, and PepsiCo Lay's.

Sir David Beckham was commonly seen in adverts during the summer's World Cup. In the US, it was difficult for fans to watch a game without coming across Beckham in adverts for Stella Artois, Home Depot and Lay's crisps - known as Walkers in the UK.

DRJB paid its shareholders £38. 9m, followed by a special £46. 6m payment after the end of the financial year. Sir David's share of those dividends would have been around £38. 5m due to how much of the company he owns.

The remainder of DRJB is owned by New York-based Authentic Brands Group, which also owns Reebok, as well as the rights to other celebrity brands such as comedian and actor Kevin Hart.

Authentic's entertainment chief executive Corey Salter said the performance showed Sir David's name is Sir David Beckham's DRJB Holdings reported an almost £50m profit in 2025, driven by record profits from the 2026 Men's Football World Cup.

The former England star's business saw a significant increase in sales, rising from £72. 2m to £84m.

Advertising partnerships with major brands such as Bank of America, McDonald's, Verizon, and PepsiCo Lay's contributed to the surge.

The financial performance showed Sir David's name is one of the most powerful global brands in sport, lifestyle, entertainment and much more.

His share of dividends would have been around £38.

Authentic Brands Group, which also owns Reebok, as well as the rights to other celebrity brands such as comedian and actor Kevin Hart, will benefit from the performance.