Adidas sues Australian label White Fox over four stripes design
The German sportswear brand, Adidas, is suing Australian label White Fox for selling and advertising clothes with a four-striped design, arguing it is 'deceptively similar' to the German brand's distinct logo.
Adidas tendered pictures of White Fox advertisements to support their claim, including images of billboards on buses and at bus stops.
The fast-fashion online retailer has relied on billboards, bus advertising and influencers - often university-aged - to grow its profile in Australia, the UK and the US.
White Fox's designs are 'substantially identical with or otherwise deceptively similar' to Adidas, the company claims. They also argue that White Fox's advertisements for its four-striped clothes feature people wearing 'genuine' Adidas items.
The three-to-four-day trial is expected to take place early next year in the Federal Court of Australia.
Adidas reported €24. 8 billion (£21bn; $28bn) in revenue in 2025, while White Fox generated AU$542m (£286m; $377m) in revenue in the same period.
{"Adidas sues Australian label White Fox over four stripes design, seeking damages and profits from sales. The German sportswear brand claims the Sydney-based label's advertisements are 'deceptively similar' to its distinct logo. Adidas has repeatedly asked White Fox to stop selling and promoting the clothes since March, but the company refused. In 2013, Adidas successfully sued Pacific Brands in Australia for selling shoes with four stripes. White Fox was launched in 2013 by Georgia and Daniel Contos and is privately-owned by the Greek-Australian couple and Daniel's mother Melina Maceri. The three-to-four-day trial is expected to take place early next year in the Federal Court of Australia.""What's Your Reaction?
Like
0
Dislike
0
Love
0
Funny
0
Wow
0
Sad
0
Angry
0
